EXPLORE COLOMBIA
EXPLORE COLOMBIA
In my second semester at university, I designed Explore Colombia, a Figma prototype about Colombia’s cultural heritage with an intuitive one-page structure and a warm visual style.
Research
Research
The project began with exploring the topic of Colombia’s cultural heritage and defining a clear content direction. Based on the brief, relevant cultural themes were selected to create an informative and engaging foundation for the website.
The project began with exploring the topic of Colombia’s cultural heritage and defining a clear content direction. Based on the brief, relevant cultural themes were selected to create an informative and engaging foundation for the website.
Research
The project began with exploring the topic of Colombia’s cultural heritage and defining a clear content direction. Based on the brief, relevant cultural themes were selected to create an informative and engaging foundation for the website.
VISUAL DIRECTION
VISUAL DIRECTION
I created a moodboard to define the overall look and feel of the project. Natural colors, soft contrasts and carefully selected imagery helped shape a warm and consistent visual language.
I created a moodboard to define the overall look and feel of the project. Natural colors, soft contrasts and carefully selected imagery helped shape a warm and consistent visual language.
VISUAL DIRECTION
I created a moodboard to define the overall look and feel of the project. Natural colors, soft contrasts and carefully selected imagery helped shape a warm and consistent visual language.
STRUCTURE
STRUCTURE
Low-fidelity wireframes were used to plan the layout, spacing and user flow before moving into the final design. This step helped organize the content clearly and create an intuitive one-page structure.
Low-fidelity wireframes were used to plan the layout, spacing and user flow before moving into the final design. This step helped organize the content clearly and create an intuitive one-page structure.
STRUCTURE
Low-fidelity wireframes were used to plan the layout, spacing and user flow before moving into the final design. This step helped organize the content clearly and create an intuitive one-page structure.
FINAL DESIGN
FINAL DESIGN
The final design was created in Figma as an interactive prototype with pop-up sections for each cultural theme. All visuals were edited and color-matched in Lightroom to create a cohesive, inviting and visually consistent experience.
The final design was created in Figma as an interactive prototype with pop-up sections for each cultural theme. All visuals were edited and color-matched in Lightroom to create a cohesive, inviting and visually consistent experience.
FINAL DESIGN
The final design was created in Figma as an interactive prototype with pop-up sections for each cultural theme. All visuals were edited and color-matched in Lightroom to create a cohesive, inviting and visually consistent experience.
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