SYSTEMIC COACHING
SYSTEMIC COACHING
This project focused on creating a visual identity for a systemic coaching practice, including a logo, flyer and a one-page website. The design combines dynamic, abstract graphics, a fresh cyan tone and a modern, approachable visual style.
BRIEFING
BRIEFING
The project began with a client briefing to understand the topic of systemic coaching and the desired visual direction. The design needed to feel modern, dynamic and approachable while reflecting themes such as movement, change and solution-oriented thinking.
The project began with a client briefing to understand the topic of systemic coaching and the desired visual direction. The design needed to feel modern, dynamic and approachable while reflecting themes such as movement, change and solution-oriented thinking.
BRIEFING
The project began with a client briefing to understand the topic of systemic coaching and the desired visual direction. The design needed to feel modern, dynamic and approachable while reflecting themes such as movement, change and solution-oriented thinking.
BRANDING
BRANDING
An abstract line figure was developed as both a logo and recurring brand graphic. The logo was first sketched in Procreate and then refined in Adobe Illustrator, while a fresh cyan tone became the primary color for the visual identity.
An abstract line figure was developed as both a logo and recurring brand graphic. The logo was first sketched in Procreate and then refined in Adobe Illustrator, while a fresh cyan tone became the primary color for the visual identity.
BRANDING
An abstract line figure was developed as both a logo and recurring brand graphic. The logo was first sketched in Procreate and then refined in Adobe Illustrator, while a fresh cyan tone became the primary color for the visual identity.
The flyer was designed using Adobe InDesign and Illustrator, combining the logo, typography and visual elements into a clear and modern layout. The overall design stayed minimal, but used dynamic shapes and movement-inspired details to support the topic of systemic work.
The flyer was designed using Adobe InDesign and Illustrator, combining the logo, typography and visual elements into a clear and modern layout. The overall design stayed minimal, but used dynamic shapes and movement-inspired details to support the topic of systemic work.
The flyer was designed using Adobe InDesign and Illustrator, combining the logo, typography and visual elements into a clear and modern layout. The overall design stayed minimal, but used dynamic shapes and movement-inspired details to support the topic of systemic work.
WEBSITE
WEBSITE
The visual identity was then transferred into a simple one-page website created with Wix. Private abstract drawings, the client’s cyan brand color and a clean structure were combined to create a consistent digital presence that complements the flyer and logo design.
The visual identity was then transferred into a simple one-page website created with Wix. Private abstract drawings, the client’s cyan brand color and a clean structure were combined to create a consistent digital presence that complements the flyer and logo design.
WEBSITE
The visual identity was then transferred into a simple one-page website created with Wix. Private abstract drawings, the client’s cyan brand color and a clean structure were combined to create a consistent digital presence that complements the flyer and logo design.
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